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There are seven steps in marketing research process: define the research problem, determine the research design, choose the method for collecting primary data, design the sample, collect the data, analyze and interpret the data, prepare the research report.
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The Marketing process is the method of evaluating openings, choosing the proposed customer, addressing the consumer needs and wants, describing the price, product, place and promotion and addressing the marketing campaign. The marketing process takes major responsibility to control overall marketing strategy.
Essay On Marketing Process 2477 Words 10 Pages LO1: understand the concept and process of marketing (1.1) The marketing process can be defined as the interaction between customers with their needs and desires, and the enterprise with its satisfying offers available to the consumers.
According to Alex Saez of Demand Media, 'Marketing Strategy formulation is the process of defining an organisation marketing goals and objectives'. The formulators will create a guide through this. In this process they examines the market and use the information received in determining the approaches that should be taken in reaching the clients and encourage them to use the product or service.
Marketing strategy: This is very important section in marketing plan that define the each and everything about the overall marketing strategies to achieve per defined objective. This section focuses on all key aspects and marketing mix products, price, place, promotion, people, physical evidence and process.